Pepsi commercial made

Table of Contents What goes on in the Ad? What is the purpose? How does it persuade? What does it naturalize? What does it ignore? Rewriting Works Cited When the television was invented no one knew how it was going to change the way people live. No one considered how it can radically alter the way information is shared by many people all over the world. But it has to be pointed that the television was not an overnight success.Advertising We will write a custom essay sample on Pepsi commercial made specifically for you for only $16.05 $11/page Learn More It took years of creating meaningful and exciting shows before the world began to tune in. However, someone has to pay the bill and just like newspapers and magazines the logical way to finance soap operas and news broadcast is through advertising. Television advertising grew in leaps and bounds because tad agencies together with their creative talent mastered the art and science of communication and learned how to utilize concepts like ideology, myth-making, representation and language. The proponent of this study will take a closer look at a recent Pepsi commercial made popular by the fact that it was shown in the 2011 Super Bowl – an event watched by millions of people in America. The ad was sponsored by Pepsi and the product advertised was Pepsi Max. What goes on in the Ad? It is normal for husband and wife disagree on an issue. If the disagreement is not resolved then conflict will ensue. In the Pepsi Max ad, the wife does not want her husband to indulge in great tasting but high-calorie content food. The food items that the husband loved to eat includes French fries, pie and burger. Every time the husband attempts to eat these food items he gets a beating from his wife. In the first scene the mere fact that he was thinking of ordering French fries made him cringe from a quick kick from underneath the table. His wife was on the other side of the table. In the second scene the husband was about to indulge in a pie and his wife came from behind to give his head a quick push into the center of the pie.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More And in the third scene the husband hid in the bathtub to eat a burger but his wife was there to grab the burger and replaced it with a bar of soap. But in the final scene he chose to drink a Pepsi Max and this was met with approval. However, his roving eye was not part of the appreciation package and so his wife threw a Pepsi Max at him. What is the purpose? The Pepsi ad wanted to show the struggle of husband and wife who are attempting to maintain a healthy lifestyle. This was broken down into different sets of â€Å"myths† such as the idea that husbands cannot control themselves. This is not true for all husbands but the ad forced this concept into the audience and has to be accepted as truth. The second myth is the idea that wives are always in control. This is not true because there are thousands of overweight women in America and most of them became obese because of the lack of self-control. The purpose of the ad is not to persuade every type of viewer. The focus of the ad is on husbands and men in general. This message was designed for men and created an experience of shared emotions and struggles. The message that it tries to convey is that Pepsi Max sympathizes with struggling husbands and men who had to keep up with a partner that forces them to watch what they eat. When this objective was achieved the alternative was given – Pepsi Max. The drink has zero calories but does not compromise on taste. How does it persuade? The ad created the perception that husbands and men in relationship need not to suffer all the time when it comes to watching their weight and being mindful of what they eat. There is a way to indulge without getting fat. This can be achieved by drinking Pep si Max. Everything that they love is forbidden but there is one thing that cannot be taken away from them and it is their beverage of choice enhanced by Pepsi Max.Advertising We will write a custom essay sample on Pepsi commercial made specifically for you for only $16.05 $11/page Learn More The ad offers an alternative. A path to happiness that men are more than willing to take. The ad succeeded in creating desperation within their target market. Forcing them to acknowledge the â€Å"truth† that there is no way out. It is like having a man drowning in the ocean and the moment that someone throws a lifesaver at him, he will automatically grab it thinking that there is no other way (Hall, p.30). This seems to be the effect of the commercial. Everything that was once considered great tasting and wonderful is off-limits. But Pepsi Max is still legal. What does it naturalize? The ad naturalizes the myth that man does not have self-control by showing that things that he loves to eat. The message is that man will do everything based on instinct without thinking about the consequences. He needed help from someone who knows self-control. The naturalization process involves food items that men can easily relate (Fiske, p.21). French fries is everyone’s favorite. A pie is something that is instantly recognizable on screen. A burger is also another favorite food among American men. The myth concerning the disciplined wife is naturalized by depicting a loving partner. The wife may be mean when it comes to her strategy of forcing a husband to adhere to a strict diet but everything was done with a smile on her face. She is not angry or controlling she is merely demonstrating her love for her husband. What does it ignore? The ad ignores the fact that there is no need to drink Pepsi Max. If the husband is indeed trying to lose weight then there are healthier alternatives. There is no need find an alternative to soft drinks that cont ain an inordinate amount of sugar. But the ad totally ignores that fact, and proceeds to persuade the target audience that happiness in a relationship can be achieved if husband and wife finds common ground. When it comes to monitoring calorie intake one of the suggested strategies was to drink Pepsi Max.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rewriting Instead of using a husband and wife team the new ad will cast a family. Instead of using people that have an athletic build it would be better to use slightly overweight couples and slightly obese children in the re-imagined ad. This goes to show the real struggle. This helps explains why there is a need to lower the calorie intake of the family. In the original Pepsi Max ad, the producers used characters that obviously has no weight problem. This creates confusion in the minds of the audinece as to the real purpose of drinking a zero calorie drink. As a result the actions of the wife was interpreted as being mean. Those who are overweight will come to realize that the husband is not undisciplined but to the contrary his ideal weight is a product of exercise and self-control. It is possible that the audience will turn against the wife because they would want the husband to be rewarded for what he has done. Thus, there is nothing wrong in eating great tasting food once in a while. In the final scene a jogger took a break from a vigorous run and sat on a bench next to where the husband and wife was seen drinking Pepsi Max. The husband’s self-control issue resurfaced and he was caught looking appreciatively at the gorgeous girl. This provoked the wife to throw a can of Pepsi Max at her husband but he was able to duck on time and so the poor girl was hit on the head and she knocked down. It would be better if the jogger was not alone but a part of the group that tried so hard to lose weight. The camera should focus on a group of joggers panting and sweating because of their need to lose weight. So when the Pepsi Max was thrown at the woman the product did not become an object of scorn but a message in itself. In the original ad the audience is left with a bitter aftertaste after seeing the innocent girl sprawled on the floor (Snyder, p.1). But if this was re-written the audience will get the idea that exercising is not necessary as long as they le arn to drink Pepsi Max. Works Cited Fiske, John. Television Culture. New York: Taylor Francis Group, 2010. Hall, Stuart. Representation. CA: Sage Publications, 1997. Snyder, Steven. â€Å"Pepsi Max, Love Hurts.† Time. Feb. 2011. 12 May 2011.http://content.time.com/time/specials/packages/article/0,28804,2046668_2046614_2046591,00.html. This essay on Pepsi commercial made was written and submitted by user Michaela Reeves to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on African Cake

â€Å"A Berlin Conference was able to tear Africa into shreds and divide her up between three or four imperial flags† -Fanon. In 1884, European imperialists met at the Berlin Conference to â€Å"carve the African cake†. These imperialists had an agenda to not only lay the boundaries and rules for the occupation of the African â€Å"motherland†, but to also bring civilization to the African natives. This great African cake, as it is metaphorically described, was a delightful taste in the mouths of the colonizer. The â€Å"cakeâ€Å", with its abundance of natural resources and raw materials, was decisively cut and partitioned to various European nations. The diplomats drew lines on maps relinquishing foreign lands, mountains, and rivers to one another. The plan was for the colonizers to rule these designated areas as if there were no inhabitants, with no respect for the claims and rights of the native Africans. â€Å"The magnificent African cake† is a documentary about the colonization of the African continent. Despite the dry, monotonous tone of the narrator, the film has a very informative nature and is detailed in its presentation of information. One of the main themes of this cinema is the relationship between that of the colonizer and the colonized. Although there were varying ideals on how a white man should deal with the natives, it was largely a history of harsh oppression. From outright murder and enslavement to unfair economic taxation and exploitative labor situations, the Europeans worked diligently to destroy the spirit of the African peoples. The inhumane and sadistic treatment towards the native people could only be justified by Europeans perceiving Africans as lazy, barbaric savages, who required an oppressor to â€Å"civilize† them. From this massive attempt to destroy the African spirit sprung various reactionary/revolutionary responses from Black A frica. One example is the many Africans turning towards Islam in... Free Essays on African Cake Free Essays on African Cake â€Å"A Berlin Conference was able to tear Africa into shreds and divide her up between three or four imperial flags† -Fanon. In 1884, European imperialists met at the Berlin Conference to â€Å"carve the African cake†. These imperialists had an agenda to not only lay the boundaries and rules for the occupation of the African â€Å"motherland†, but to also bring civilization to the African natives. This great African cake, as it is metaphorically described, was a delightful taste in the mouths of the colonizer. The â€Å"cakeâ€Å", with its abundance of natural resources and raw materials, was decisively cut and partitioned to various European nations. The diplomats drew lines on maps relinquishing foreign lands, mountains, and rivers to one another. The plan was for the colonizers to rule these designated areas as if there were no inhabitants, with no respect for the claims and rights of the native Africans. â€Å"The magnificent African cake† is a documentary about the colonization of the African continent. Despite the dry, monotonous tone of the narrator, the film has a very informative nature and is detailed in its presentation of information. One of the main themes of this cinema is the relationship between that of the colonizer and the colonized. Although there were varying ideals on how a white man should deal with the natives, it was largely a history of harsh oppression. From outright murder and enslavement to unfair economic taxation and exploitative labor situations, the Europeans worked diligently to destroy the spirit of the African peoples. The inhumane and sadistic treatment towards the native people could only be justified by Europeans perceiving Africans as lazy, barbaric savages, who required an oppressor to â€Å"civilize† them. From this massive attempt to destroy the African spirit sprung various reactionary/revolutionary responses from Black A frica. One example is the many Africans turning towards Islam in...

Information Systems Project Management Term Paper

Information Systems Project Management - Term Paper Example The benefits of project management are only achievable through effective project management. This is only obtained through a project manager with the following characteristics: performance, knowledge and personal ego. Through these qualities of an effective project manager, project management will deliver counter fold benefits. The manager, client, production team will derive satisfaction from the project. The benefits are but not limited to;†¢ Enhanced delivery of services: Similar strategies used to complete a project are used for other projects. The organization has the opportunity to look at situations.†¢ Positive Team development: The team that successfully manages a project command respect and motivation. Teamwork developed assists in the process of goal setting and as result lead to increased production and customer satisfaction. Smaller goals developed become stepping stones towards fulfillment of the larger goal. This results to the growth of organizational structu re.†¢ Be competitive: A successful project management team gets equal opportunities for other projects.†¢ Flexibility: Project management creates room for mapping out a strategy. Through this option, a manager is in a position to implement a viable strategy for the project. It also offers many ways of solving problems, a process instrumental in mitigating risks. Availability of many formulas and mathematical methods assist teams in deriving at solutions. As a result, the organization team saves time, resources and energy.... Teamwork developed assists in the process of goal setting and as result lead to increased production and customer satisfaction. Smaller goals developed become stepping stones towards fulfillment of the larger goal. This results to the growth of organizational structure. Be competitive: A successful project management team gets equal opportunities for other projects. Flexibility: Project management creates room for mapping out a strategy. Through this option, a manager is in a position to implement a viable strategy for the project. It also offers many ways of solving problems, a process instrumental in mitigating risks. Availability of many formulas and mathematical methods assist teams in deriving at solutions. As a result, the organization team saves time, resources and energy. Risk assessment: Project management ensures that resources are well mobilized as the strategy outlines potential risks and the possible ways of mitigation. Forecasting is simplified so that problems are cons idered before they develop. The problem solving process identifies the problems, weighs viable options, and seeks for viable solutions. Assurance of quality: Through efficiency, quality is increased. Organizational leaders are in a position to display simple to understand and analyze information easily (Kerzner 2013). Example of Projects that would utilize benefit from a project manager and a project information system Organizations have strategic plans that initiate projects. As a result, projects are initiated by either of the following strategic goals: Market demand for a particular product like a car company initiating a project of building fuel efficient vehicles due to shortages in gasoline. Customer request resulting from the needs of a society like

Europa Report Essay Example | Topics and Well Written Essays - 500 words - 1

Europa Report - Essay Example The Europa report film faces a lot of disastrous technical failures the lead to lack of communication between them and the earth mission control. Despite the series of very dangerous crises, the Europa crew continue with the mission of reaching Europa where they encounter a lot of scientific mysteries. On this mission, several scientific aspects were used which had different accuracies (National Research Council & Space Studies Board, 28). One of the scientific aspects used included the Radio Science Subsystem. A radio science subsystem is a subsystem that is placed on board of a spacecraft (Carroll & Michael, 76) .The RSS is placed on board for purposes of radio science. The radio Science Subsystem mainly uses signals to determine a medium like that of planetary atmosphere. The spacecraft transmit very high stable signals to the ground stations, receives signals from the ground stations or even both. The transmitted signals parameters are known to the receiver and so the propagation medium or the relative motion of the spacecraft is attributed to these parameters (National Research Council & Space Studies Board, 59). The Radio Science Subsystem was used in the Europa to determine the degree two-time dependent gravity field, to recover K2 amplitude at the Europa’s orbital frequency to 0.003 absolute accuracy, and the phase to 1 degree. The RSS functions include determination of the gas clouds that include the atmosphere and the aura of plasma which surrounds the sun also referred to as the corona. The RSS also characterize gravitational field which explains that there is a body that extends into space around itself. RSS estimates masses of celestial satellites and sizes of particle fields and also the density of ion fields (Carroll & Michael, 99). A magnetometer (MAG) is an instrument that measures vector magnetic field where the information is used to determine the boundaries that are between various plasma regions. The MAG also

Marketing and Soft Drink Concentrate Essay Example for Free

Marketing and Soft Drink Concentrate Essay The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No. 1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc.and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs. 5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition. † According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97. 2 % * Coca-Cola’s Sunfill 2% * Sugarfree D’lite- 0. 2% * Kissan Mr Fruit- 0. 1% and * Tang- 0. 5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The recent product line of Rasna is as follows: Name| Pack Size| Flavour| Price ()| Rasna Frootfun| 32 glasses| Orange, Mango, Lemon, Pinaple| 35| Rasna Frootfun| 12 glasses| Orange, Mango, Lemon| 10| Rasna Freshfun| 32 glasses| Shahi Gulab, Keshar Elaichi, Kool Khus, Cola Cola| 35| Rasna Freshfun| 12 glasses| Shahi Gulab, Cola Cola| 10| Rasna 1 ka 2| 2 glasses| Orange, Mango, Lemon| 1|. Rasna FrootPlus Jar| 500 grams| Orange, Mango, Lemon| 85| Rasna FrootPlus Pouch| 750 grams| Orange, Mango, Lemon| 105| Rasna FrootPlus Pouch| 500 grams| Orange, Mango, Lemon| 75| Packing Details: The operating product line of Rasna consists several sku. The company follows different pack size on carton basis. These pack sizes may vary depending on local market demand. The following table will give a general idea of the pack sizes. Sr. No. | Product| Units per Carton| 1| Rasna Instant Drink (powder beverages)| | | Laminate Pouch Packings| | A| 3 gm pouch pack| 50*60|. B| Single Serve pouch pack (12 gm pouch-orange)| 10*12*6| C| 25 gm single serve sachet| 12*2*12| D| 250 gn refill packs| 36| E| 500 gm refill packs| 24| F| 750 gm standby refill packs| 15| G| 1 kg standby refill pack| 15| H| Litro packs 1 ltr| 12*10| | Glass Jar Packings| | A| 250 gm glass jar| 40| B| 500 gm glass jar| 20| C| 750 gm sleek glass jar| 15| | Plastic jar packing 1 kg| 15| | OTS tin Packing| | | 900 gm tin| 15| | 1. 5 kg tin| 6| | 2. 5 kg tin| 6| 2| Litro Pack Instant Drink| | | Pouch suitable to make 1 litre| 12*10| 3| Gofrut Instant Drink (5gm pouch)| 72*10| 4| Shakeup Instant Drink| |. | 25 gm single serve pack | 24*30| | 150 gm standby pouch| 108| 5| Rasna Lite 250 gm jar | 15| 6| Rasna Soft Drink Concentrate| | | 32 glass pack| 200| 7| Rasna Single Serve Iced Tea 9 gm | 14*24*20| Whereas Rasna has so many different varieties of drinks (flavours) and in so many different sized packets its competitors are lacking behind in both flavours and availability of different quantity packs. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs. 75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1. 8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr.fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No. 1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing. com.

Regulation of Food Intake in Obese People: Little Evidence for an Antio

Regulation of Food Intake in Obese People WHAT IS OBESITY? The most common eating disorder in our society is excessive eating which includes craving and compulsive eating which can quite often result in obesity (http://www.nutramed.com/zeno/addictive.htm#exorphins). Obesity is a body condition where a person's body mass index is greater than 30. Other diseases that can accompany or follow obesity include diabetes, hypertension, and heart disease. Also, obese people are at a greater risk of certain kinds of cancer like breast, colon, and uterine cancer. Nori Geary, an associate professor of psychiatry at Cornell University, did a great deal of work on the physiological control of feeding behavior (http://www.med.cornell.edu/rasp/gdir/geary.html). Some people respond well to proper diet and exercise to overcome obesity. For those who do not, however, antiobesity drugs are gaining popularity in pharmaceutical compnaies. One potential antiobesity drug that was recently developed by scientists in France and England is butabindide. This drug works to regulate appetite by breaking down a neurotransmitter that signals satiety. This drug has not yet been administered to humans, but its development may provide information to help with the development of other antiobesity drugs in the future (Jack 1756). FEEDBACK MECHANISMS AND FAT INTAKE A number of biological and psychological factors are involved to consolidate energy intake, expenditure, and storage to satisfy specific biological or biophysiological processes. The degree to which these processes control eating behavior is regulated by sensors in the gastrointestinal tract, the liver, and the brain which all work to control this system through a process of positive an... ... appear to look convincing if it were not for the experiments showing that certain CCK antagonists have not shown a convincing effect on the eating patterns in humans. Other hormones including bombesin, gastric inhibitory polypeptide, glycogen-like insulino-tropic peptide, and pancreatic glucagon may also alter satiety, but the data showing that these hormones really have an effect is not persuasive enough (Read 8). Works Cited Aceto, Chris. (1996) Fat Burners. Joe Weider's Muscle and Fitness. 57: 90-100. Jack, David. (1996) Fighting Obesity the Franco-British Way. The Lancet. 347: 1756-1758. Read, Prof. (1994) The Role of the Gut in Regulating Food Intake in Man. Nutrition Reviews. 52: 1-9. Rolls, B., Dimeo, K., amd Shide, D. (1995) Age-Related Impairments in the Regulation of Food Intake. The American Journal of Clinical Nutrition. 62: 923-935. Regulation of Food Intake in Obese People: Little Evidence for an Antio Regulation of Food Intake in Obese People WHAT IS OBESITY? The most common eating disorder in our society is excessive eating which includes craving and compulsive eating which can quite often result in obesity (http://www.nutramed.com/zeno/addictive.htm#exorphins). Obesity is a body condition where a person's body mass index is greater than 30. Other diseases that can accompany or follow obesity include diabetes, hypertension, and heart disease. Also, obese people are at a greater risk of certain kinds of cancer like breast, colon, and uterine cancer. Nori Geary, an associate professor of psychiatry at Cornell University, did a great deal of work on the physiological control of feeding behavior (http://www.med.cornell.edu/rasp/gdir/geary.html). Some people respond well to proper diet and exercise to overcome obesity. For those who do not, however, antiobesity drugs are gaining popularity in pharmaceutical compnaies. One potential antiobesity drug that was recently developed by scientists in France and England is butabindide. This drug works to regulate appetite by breaking down a neurotransmitter that signals satiety. This drug has not yet been administered to humans, but its development may provide information to help with the development of other antiobesity drugs in the future (Jack 1756). FEEDBACK MECHANISMS AND FAT INTAKE A number of biological and psychological factors are involved to consolidate energy intake, expenditure, and storage to satisfy specific biological or biophysiological processes. The degree to which these processes control eating behavior is regulated by sensors in the gastrointestinal tract, the liver, and the brain which all work to control this system through a process of positive an... ... appear to look convincing if it were not for the experiments showing that certain CCK antagonists have not shown a convincing effect on the eating patterns in humans. Other hormones including bombesin, gastric inhibitory polypeptide, glycogen-like insulino-tropic peptide, and pancreatic glucagon may also alter satiety, but the data showing that these hormones really have an effect is not persuasive enough (Read 8). Works Cited Aceto, Chris. (1996) Fat Burners. Joe Weider's Muscle and Fitness. 57: 90-100. Jack, David. (1996) Fighting Obesity the Franco-British Way. The Lancet. 347: 1756-1758. Read, Prof. (1994) The Role of the Gut in Regulating Food Intake in Man. Nutrition Reviews. 52: 1-9. Rolls, B., Dimeo, K., amd Shide, D. (1995) Age-Related Impairments in the Regulation of Food Intake. The American Journal of Clinical Nutrition. 62: 923-935.

Chronic disease

Phoenix Material Chronic Disease Resource Guide Imagine that a family member or friend, with a chronic disease, has asked for your help finding resources available to help him or her with the disease. Use the table below to compile a list and explanation of at least five resources available for your family member or friend. Your Assigned Disease: Your Assigned Location: Cancer Georgia Resource: Explanation: John B.Amos Cancer Center This center is here to promote health and healing to all cancer patients. The center offers different services such as, clinical research, gynecologist/medical/radiation oncology, and robotic thoracic surgery. Http://www. Calumniation's. Com/ Chlorofluorocarbons. Asps? ND=1802 Cancer Support Community In Atlanta This group is here for support for cancer patients and their families. Besides support, the group offers classes, information, education programs, stress activities, and fun activities. Http://cancersupportcommunityatlanta. Org/home. PH Perimeter Church This is a cancer support group that provides a safe environment which a person with cancer or their loved ones can share prayer requests and concerns about the Illness. It's also a place to talk with other survivors and learn to live life with purpose. Http:// www. Perimeter. Org/pages/add-l-enlistees/support-groups/cancer-support-group/ This group is here to support cancer patients through the grace and love of Jesus Christ.Through the community resources, they are here to help patients' everyday hysterical and spiritual needs by, helping provide food, prescriptions, and necessities. The volunteers also offer other services, such as hospital visits, errand running, and shuttle service. Http://counterparts. Com/ Atlanta Cancer Care The SAC can deal with one cancer needs. The facility has different caregiver and support information for one with cancer or to help the loved ones cope with it. The facility also has plenty of resources. Http://www. Teleconference. Com/Home. Asps